Marketing 101--
 Incisive
Positioning
is the essential foundation of all marketing & sales.
-
Positioning
is describing your products to make them instantly stand out in the crowd --
and to sound
useful and necessary.
-
Velocity
Associates expertly positions companies, products and services to
convert more prospects into buyers.
-
Only then can the rest
of the marketing & sales organization be directed: strategy, tactics,
sales effort, CRM, trade shows, collateral material, advertising, etc.
And we know that landscape too
- An eye-catching
product position--written in clear, concise, evocative English--is persuasion at its finest.
(Shakespeare, Orwell and Hemingway knew the secret.)
- Selling--and
especially web-selling--has
become a two-step process. Attracting attention and selling
must be split into two tasks. You must first attract interest--and only
then try to sell.
- Your marketing and sales efforts
should not only sell, but send prospects to your website--In today’s huge World-Wide Web
you can
no longer base your sales forecast only on hopes of your website "being Googled." You've
got to send people there. And then the website can perform
its
single major function--to send prospects to your salesmen so they can do
what they do best--not find prospects, but sell prospects.
Accurate
and evocative product or Corporate positioning is one of the
most effective (and certainly the least expensive) ways to
increase sales. More effective positioning increases the sales
conversion rate at zero additional ongoing expense!
This is as true for brochures, trade show posters as for your website. Check our
Client List
for examples of Velocity Associates positioning and
repositioning of Corporations, their websites and products.
"I was dubious of what a website could do for us--a high-end baked dessert caterer. But 3
months after Velocity Associates put one in place, a major hotel chain Googled us. The resulting sales will increase annual revenues by over 25%. --
D.T., CEO Sweet Creations.
"Tom's clever positioning of our new power supply earned more revenue in its first sale ($20m) than the entire annual revenue of our traditional product line." --J.P., Product Line Mgr.,
Raytheon Corp.
"We had trouble getting any investment visibility for our shopping search engine. Tom showed us how to better describe our vision to the financial community. Now we're finally back on track." --P.D., CEO,
ConeTeq, LLC
"We cut our Division sales costs by over 15% and boosted
computer services sales by 28% due to Tom Holzel's fantastic concept of selling business computing services with the Big Screen."--L.J.D., NAD Division,IBM
Here's what we're particularly good at...
- Product/Corporate "Positioning"
(What does that mean?
Click here)
- Creating
websites with "pull"-- and with
e-commerce capability
- SEO (Search Engine Optimization).
We've got the best deal in town!
-
Create/Reorient Sales & Marketing
Plans
- Write Compelling Business Plans for Venture/Bank Funding
- Map a New Sales Plan and Start the Selling Process
- Launch a New Product or Re-launch an
Old One
--with specialized expertise in
- Flat Panel Displays
- Federal Government GSA schedules
- Contacts within Asian Display Manufacturers
...and here's how we do it:
( Click here
)
A member of http://www.designfirms.org/
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