Velocity Associates studies, articles and white papers
NY Times photo bias The ground-breaking study that caused the Old Gray Lady to change in mid-stream the character of her 2004 presidential campaign photo coverage.
When Start-ups Can't Sell. Reprinted from Information Display, the journal of the Society for Information Display.
Detailed case study A market study for Printable Field Emitters,LTD, (Oxfordshire, UK) repositioning the company as a licensing venture, and repostioning their product as the least expensive big screen TV, (instead of "the best" big screen TV).
Short Form Position Report This is a brief "once-over" of a company's website, points out the major positioning errors of the site--and why they are sub-optimal.
I Hate To cold Call
Cold-calling can be an effective way to acquire business for some, but even the
best salesmen hate to do it. Described here is a method that eliminates
cold-calling--and still gets results.
2005 SID The latest information on next year's big screen TVs. Which to buy if you must buy now. (And DON"T buy last year's close-out, no matter how good a deal it may seem...)
Does Your Website Pull Its Weight?
Websites are too often Company Monuments instead of a powerful selling tool.
Here are the classic errors--and solutions to crafting an evocative,
effective website.
The
Very Dark Secret of SEO (Search Engine Optimization).
Thousands of computer geeks offer to trick Google, MSN, Yahoo into boosting your
search engine rank. And the better of such schemes work. (We provide a
very effective one.) But what difference does higher search engine rank mean
if, once people arrive there, they are baffled by your Home Page, and promptly
click on to the next candidate?
A Sterling Example of
why not to position your own website or advertisement.
