Executive Summary:
Search Engine Optimization
is one of several effective ways to drive traffic to your website. Once there,
the website design (its content and graphics) must persuade your prospects to
act--to call you, or buy your product. Thus, for SEO to work for you, you must
put 3 ducks in a row:
1.
Drive prospects to your website by conventional marketing techniques.
(This is not SEO--but it's usually even more important!)
2.
Drive
prospects to your website by "Technical" SEO--optimizing the mechanics
of your website to increase search engine rank.
3.
Once
there,
enticing product
positioning must persuade prospects to call or buy.
(This is the hard part...)
Velocity Associates
provides
all three solutions—marketing
plans to drive prospects to your website, a highly effective six-month Technical SEO program,
and website content optimization that
converts visits to inquiries or sales. Read-on for how its done.
______________________________________________________________________________________________
High
search engine rank (Google, Yahoo, MSN) is caused by two completely different factors:
-
Content SEO--Fascinating,
convincing content.
This is the primary factor that search engine spiders use to rank
websites, and prospects use to click- in.
-
Technical SEO—re-coding, links, keyword optimization, meta tags, etc.
This is an equally important factor to boost search engine rankings.
Fascinating content can get your rank score up with no SEO at all—just as
search engines are designed to do. (Velocitypress.com obtained 8 Google #1 ranks
out of 18 essays with zero SEO effort.) But there is only so much that verbal novelty
and creativity can supply for otherwise highly competitive products; in that
case Technical SEO becomes essential.
Here is the result of a Velocity
Associates Technical SEO program for a recent client:
|
|
August |
|
October |
|
|
Pos. |
Page |
|
Pos |
Page |
|
Rankings
In Google.com |
|
|
|
|
|
|
Keyword 1 |
1 |
1 |
|
1 |
1 |
|
Keyword 2 |
1 |
1 |
|
1 |
1 |
|
Keyword 3 |
5 |
1 |
|
1 |
1 |
|
Keyword 4 |
269 |
27 |
|
1 |
1 |
|
Keyword 5 |
19 |
2 |
|
1 |
1 |
|
Keyword 6 |
None |
None |
|
1 |
1 |
|
Keyword 7 |
30 |
3 |
|
2 |
1 |
|
Keyword 8 |
6 |
1 |
|
3 |
1 |
|
Keyword 9 |
146 |
15 |
|
4 |
1 |
|
Keyword 10 |
4 |
1 |
|
4 |
1 |
|
Keyword 11 |
5 |
1 |
|
5 |
1 |
|
Keyword 12 |
80 |
8 |
|
8 |
1 |
|
Keyword 13 |
236 |
24 |
|
16 |
2 |
|
Keyword 14 |
158 |
16 |
|
17 |
2 |
|
Keyword 15 |
49 |
5 |
|
20 |
2 |
|
Keyword 16 |
210 |
21 |
|
21 |
3 |
|
Keyword 17 |
147 |
15 |
|
123 |
13 |
How was
this miracle of search engine optimization accomplished? It involved pages and
pages of re-coding meta tags, keywords, links, etc. SEO prospects interested to
see how much work was done can contact Velocity Associates to request a file of
all the rewritten code that this project required. The file is 27 pages long.
Technical SEO is hard work and requires a lot of re-coding, analysis of which
keywords are most effective (and they change week-to-week), and continually
updating the lot.
Velocity Associates
is
expert at all three types of SEO (It's what we do.)
We have
a long history of highly creative “positioning” of companies and the their
products and services. We offer proven six-month Technical SEO programs. You
can request any one of the SEO techniques singularly, or pick and choose them
sequentially. Or, for fastest results, do them all simultaneously. Click
here for one article which explains SEO further.
Click here for another.
Here
are our rates:
-
A brand-new website from scratch--
typically $1500 to $2500 plus costs (illustrations, domain name,
etc.)
-
Content SEO:
$500 to $1500 for a home plus1-2 additional pages.
This is for page content revision or replacement—text only.
-
Home Page graphics
and template page graphics:$500-$3000 depending on the cost of illustrations. Call for details.
-
Technical SEO.
Six-month program for 15 keywords: $2500. Larger programs for more keywords
or longer-duration optimization.
Call or
email a Velocity Associate today to discuss which approaches might be best for your company.
Or contact me, Tom Holzel at:
TMH@velocityassociates.net
,+1
617-293-1958
(Do it now,
before you are totally re-immersed in the welter and bustle of lesser business
headaches....)
